challengtunity.atriumdigital.comChallengtunity Podcast | A Marketing Podcast for Business Leaders & Marketing Professionals,

Challengtunity Podcast | A Marketing Podcast for Business Leaders & Marketing Professionals, presented by ATRIUM Digital PODCAST Listen NowBe a Guest Select Page Welcome to the PODCAST Follow Us Follow Follow Follow Follow Follow Our Episodes Episode 022 Tips on getting started in the marketing industry Nov 15, 2023 In this ‘Challengtunity Podcast’ episode, hosts Chris and Jordan explore the dynamic realm of initiating a marketing career, offering listeners an insightful roadmap to kickstart their journey. Drawing from their wealth of experience, the duo navigates the various paths available to aspiring marketers, shedding light on diverse avenues within the industry. Listeners gain valuable insights into essential pre-entry knowledge and skills, with discussions on staying updated on industry trends, mastering data analytics, and honing systems thinking for success in the ever-evolving field. The hosts address challenges inherent in marketing careers, emphasizing resilience, adaptability, job security nuances, and industry-specific difficulties. As the conversation unfolds, Chris and Jordan delve into the broad spectrum of rewards associated with a marketing career. In this episode of ‘Challengtunity,’ the hosts not only demystify the marketing landscape but also provide a practical blueprint for both seasoned professionals and novices, offering valuable guidance to navigate challenges and seize the abundant opportunities in the dynamic world of marketing. Episode 021 Are backlinks simply lazy PR? Nov 1, 2023 In Episode 21 of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf explore the complex world of backlinking, shedding light on its significance and occasional irrelevance in digital marketing. While backlinks have traditionally been touted as a key to enhancing website authority, this episode cuts through the jargon to reveal the core concepts. Chris candidly vents his frustration with spam emailers peddling underwhelming backlinking solutions, highlighting the industry’s dubious reputation. They also question whether backlinking is purely a numbers game and emphasize the importance of quality over quantity, emphasizing fit, relevance, and authority. Drawing parallels with PR, the hosts align the goals of quality backlinking with a more strategic approach. Join them for a thought-provoking journey that challenges preconceptions and equips you with valuable insights for your digital marketing strategy. Episode 020 Is Marketing Professional Services Different? Oct 18, 2023 In this special episode of the Challengtunity Podcast, hosts Chris Lawson and Jordan Woolf revisit the timeless topic of marketing professional services for businesses like Real Estate Agencies, Law Firms, Financial Advisors, and Accountants. Amid the ever-evolving marketing landscape, they address the unique challenges faced by service providers, covering audience targeting, legal ethics, measurable outcomes, business models, and actionable marketing tips. Join them in this insightful throwback, where you’ll gain the knowledge and inspiration to excel in your professional service business, whether you’re a Real Estate Agent, Attorney, Financial Advisor, or Accountant. Don’t miss this valuable episode! Episode 019 Unlocking Success: Marketing B2B Companies Oct 4, 2023 Episode 19 of the Challngtunity Podcast is a fast-paced episode full of relevant insights for B2B companies seeking to refine their marketing strategies and drive business development in an ever-evolving landscape. Episode 018 What to Expect Working with a Marketing Agency Sep 20, 2023 In episode 18 of the Challengtunity Podcast, hosts Jordan and Chris dive deep into the world of marketing agencies and explore the ins and outs of What To Expect Working With An Agency.” Joining them for this insightful discussion are three seasoned marketing agency specialists: Parneet, Seanna, and Meghan. Each of them brings their unique perspectives from various roles within the agency ecosystem, including content writing, project management, and agency ownership. The episode begins by exploring the strengths and weaknesses of working with marketing agencies, shedding light on what clients should expect from these partnerships. The hosts and their guests delve into the requirements that agencies may have of their clients, emphasizing the importance of true collaboration and how that should look. Additionally, the episode touches on what clients should rightfully expect from agencies, such as transparency, effective methodology, and consistency. Whether you’re considering agency collaboration or already working with one, this episode offers invaluable insights into maximizing the potential of agency relationships. Episode 017 Maintaining Brand Reputation Sep 6, 2023 In this episode of the Challentunity Podcast, hosts Chris and Jordan delve into the critical topic of Maintaining Brand Reputation.” They emphasize the pivotal role that a sterling reputation plays in a business’s success, discussing how it impacts trust, loyalty, and financial outcomes. Listeners gain valuable insights into building a robust brand reputation through consistent messaging, ethical practices, and customer-centricity. Additionally, the hosts provide practical advice on how to recover from a tarnished brand reputation, drawing from real-world examples of companies that have successfully navigated crises. Episode 016 How to Integrate Marketing With Your Business Model Aug 23, 2023 In this episode of the Challentunity” podcast, hosts Chris and Jordan explore integrating marketing strategies into your business model, emphasizing consistent results for scalability, and how to embed creativity into habits. They liken marketing to engineering, stressing data-driven decisions and iterative optimization. They tackle key questions and calculated risk-taking, underscoring timing’s importance. Chris and Jordan break down essential modeling fundamentals, empowering listeners to create strategic marketing models aligned with business goals. Tune in as they provide actionable insights for transformative marketing strategies in this thought-provoking episode. Episode 015 A Content Writers Lens Aug 9, 2023 In the 15th episode of the Challentunity podcast, hosts Chris Lawson and Jordan Woolf are joined by content writing experts Meghan Bamford and Madison Sterling to dissect content writing in marketing agencies. Prepare for a no-nonsense discussion on its evolution in the digital age, covering everything from traditional copywriting to modern storytelling styles. The AI elephant in the room is also addressed – they explore AI-generated content’s impact, advantages, and potential risks, offering insights on leveraging it effectively. Join this episode of Challentunity” for an unfiltered exploration of content writing’s crucial role in marketing agencies. Gain a clear industry pulse and valuable insights in less time. Episode 014 Lessons Learned: Reflections and Advice from Starting a Podcast Jul 26, 2023 In episode 14 of the Challngtunity Podcast, hosts Jordan Woolf and Chris Lawson share their valuable insights and lessons learned from their experience of running a podcast for the first time. Reflecting on their journey, they emphasize the importance of finding a niche and tailoring content to engage a specific target audience why providing additional tips, secrets, and advice to help expedite a new podcast’s growth from the beginning. Whether you’re a beginner or an experienced podcaster, this episode offers a wealth of advice and inspiration to navigate the podcasting world successfully. « Older Entries Follow Follow Follow Follow Follow TERMS...